Privacy Policy
Last updated: January 1, 2024
1. Data Collection
MoRent collects personal information that you provide directly to us when using our services. This includes: your full name, email address, phone number, date of birth, and postal address when you create an account; your driver's license details, passport or ID number when you make a reservation; payment information including credit card numbers and billing address when you complete a transaction; your location data when you use our mobile application with location services enabled; and vehicle preferences, rental history, and communication preferences. We also automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, and pages visited.
2. How We Use Your Data
We use the information we collect to: process and manage your car rental reservations; verify your identity and driving eligibility; process payments and send transaction confirmations; communicate with you about your bookings, account, and our services; provide customer support and respond to your inquiries; send promotional offers and newsletters (with your consent); improve our website, services, and customer experience through analytics; comply with legal obligations and prevent fraud; manage our fleet and vehicle availability; and personalize your experience based on your rental history and preferences. We will never sell your personal data to third parties for their marketing purposes.
3. Cookies & Tracking
Our website uses cookies and similar tracking technologies to enhance your browsing experience. Essential cookies are required for the website to function properly and cannot be disabled. Performance cookies help us understand how visitors interact with our website by collecting anonymous usage statistics. Functionality cookies remember your preferences such as language and currency settings. Marketing cookies track your activity across websites to deliver targeted advertisements. You can manage your cookie preferences through your browser settings or our cookie consent tool. Disabling certain cookies may affect the functionality of our website. We use Google Analytics to analyze website traffic and user behavior, with IP anonymization enabled.
4. Third-Party Sharing
We may share your personal information with the following categories of third parties: payment processors to process your transactions securely; insurance providers to arrange coverage for your rental; identity verification services to confirm your driving eligibility; law enforcement agencies when required by law or to protect our legal rights; roadside assistance providers in case of emergencies; marketing platforms (with your consent) to deliver relevant communications; and affiliated companies within the MoRent group. All third-party service providers are contractually obligated to protect your data and use it only for the purposes we specify. We ensure that any international data transfers comply with applicable data protection regulations.
5. Your Rights (GDPR)
Under the General Data Protection Regulation (GDPR) and Dutch data protection law (Uitvoeringswet AVG), you have the following rights: Right of Access - you can request a copy of all personal data we hold about you; Right to Rectification - you can ask us to correct inaccurate or incomplete data; Right to Erasure - you can request deletion of your personal data (subject to legal retention requirements); Right to Restrict Processing - you can ask us to limit how we use your data; Right to Data Portability - you can request your data in a structured, machine-readable format; Right to Object - you can object to processing based on legitimate interests or direct marketing; Right to Withdraw Consent - you can withdraw previously given consent at any time. To exercise any of these rights, please contact our Data Protection Officer at privacy@morent.com.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. Account information is kept for the duration of your account and for 3 years after account closure. Rental transaction records are retained for 7 years as required by Dutch tax and commercial law. Payment card details are not stored on our servers; they are securely processed by our PCI-DSS compliant payment providers. Driver's license and identity documents are retained for 5 years after your last rental. Marketing consent records are kept for 3 years after your last interaction. Website analytics data is retained in anonymized form for 26 months. After the applicable retention period, data is securely deleted or anonymized.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes: encryption of data in transit (TLS 1.3) and at rest (AES-256); regular security audits and penetration testing; strict access controls and employee training on data protection; secure data centers located within the European Union; automated monitoring for suspicious activities; and incident response procedures in case of a data breach. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours as required by GDPR.
8. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us: Data Protection Officer: privacy@morent.com; General inquiries: info@morent.com; Phone: +31 20 900 1234; Postal address: MoRent Car Rental, Herengracht 124, 1015 BT Amsterdam, Netherlands. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe your data protection rights have been violated. We aim to respond to all privacy-related inquiries within 30 days.
This privacy policy is governed by the laws of the Netherlands and the European Union General Data Protection Regulation (GDPR). By using our services, you acknowledge that you have read and understood this policy.